No Kings 3 Publicity Tips

 

No Kings 3 Tips & Tools: Getting the Word Out (Publicity Planning)

Last week, we shared tips about locking in your event date and time. Now it’s time to plan your publicity. Strong turnout doesn’t happen by accident. It happens because organizers treat outreach as part of organizing, not an afterthought.

Tip 1: Wait until your Mobilize link is live. Then use it everywhere.

Do not widely publicize your event until your Mobilize page is active. Once it is live, make that link the center of every message. Emails, Facebook posts, calendar listings, press releases, QR codes, business cards—everything should point to the same RSVP link.

Ask anyone helping you spread the word to use that exact link. This builds your attendee list, allows you to communicate updates quickly, and demonstrates momentum.

Tip 2: Plan your outreach in waves.

Think in phases rather than one big announcement.

• 4–6 weeks out: Save the date + basic details ("Plan ahead to join us!")
• 2–3 weeks out: Why this action matters ("Show up for our country and community!"
• 1 week out: Strong reminder, emphasizing peace ("Stand with your neighbors in positive, peaceful protest!")
• 48 hours out: Final push ("It's not too late to make your voice heard!")

Assign responsibility and set deadlines. Post to your organization's website, newsletter, and event calendar. Assign someone to contact the local press, using the press release templates provided in the No Kings 3 Host Toolkit. Post to local event calendars and social media pages. Make personal invitations. Clear roles prevent last-minute scrambling.

Tip 3: Be strategic about public postings.

Community Facebook pages and open event calendars can help with visibility, but they can also attract trolling or harmful backlash. If your community has experienced online harassment in the past, tread carefully. You may decide to prioritize trusted networks and direct outreach instead of broad public blasts.

Reach out directly to aligned groups in your town: diversity and inclusion groups, LGBTQ+ organizations, faith communities, immigrant justice advocates, senior centers, unions, and of course your local Democratic Town Committee. A personal email goes much further than a generic announcement. Ask these folks to promote your event, including the all-important Mobilize link.

Tip 4: Use local media wisely.

Send a short, clear press release to local news outlets 3-4 weeks in advance. Emphasize your commitment to nonviolent action and community safety. Include a contact name and phone number for follow-up. One thoughtful follow-up email is appropriate. Repeated chasing is not.

For more detailed information and sample language, check out our public Google folder, No Kings National Days of Action. It includes direct access to the No Kings Host Toolkit, a sample publicity plan, and official No Kings graphics (images, sign templates, official colors, and more).